Pop-Up Science! Communicating Science in Unusual Places
The Multiresi Campaign on Antibiotic Resistance
How can the topic of antibiotic resistance be communicated in unusual places? This was the question we asked Master’s students from the Interactive Media and Spatial Strategies departments at the Muthesius Academy of Fine Arts and Design. They then developed various concepts in the Pop-Up Science! semester project in the summer semester of 2022. One project idea particularly impressed both the expert jury and the public: Multiresi. It’s a brand that combines knowledge from research into antibiotic resistance with various products.
Implementation of the Multiresi Campaign
During the campaign, various Multiresi products appeared throughout the city of Kiel from May to September 2023. Just like bacteria, the brand gradually crept into the everyday lives of the city’s residents. It started in the classic way with posters, postcards and stickers. This was followed by toilet paper in cinemas, cafés and university toilets as well as Multiresi beer at major public events such as the Waterkant Festival or the Digital Week Kiel. A dedicated Instagram account provided regular updates and further information. Anyone interested could dive deeper into the topic on the campaign website and find out more about research on antibiotic resistance, for example.
The Aim of the Multiresi Campaign
The aim of the Multiresi campaign was to raise awareness of the threat posed by antibiotic resistance. Subversively, the products and the associated knowledge creep into the everyday lives of consumers. At the same time, solutions for combating the antibiotics crisis were to be highlighted. The Multiresi website (in German only) provides information on what individuals can do to curb the problem. In addition, the website provides insights into the research carried out by scientists in Kiel. In doing so, the form of knowledge transfer is always unexpected and easy to consume.
More about the development process of Multiresi
In the Pop-Up Science! semester project, Master’s students from the Muthesius Academy of Fine Arts and Design worked in interdisciplinary teams. During the course of the summer semester of 2022 they designed pop-up stores as scientific exhibitions in a small space for the KielSCN.
The thematic focus was on antibiotics and multi-resistance. Specialist input came from scientists from microbiome and evolutionary research at Kiel University. These scientists from Hinrich Schulenburg’s working group were also available for questions during the course of the project. In a one-day workshop, the students also dealt with the processes of co-design and design thinking. The contact person here was Carolin Enzingmüller, who closely supervised the co-design process in particular.
More Posts on this Topic on our Website
- Term project Pop-Up Science!
In the term project Pop-Up Science! master students of the departments Interactive Media and Spatial Strategies at the Muthesius Academy of Fine Arts develop concepts for the visualization of health topics in unusual places during the summer term 2022. Thus, they will design pop-up stores for KielSCN in interdisciplinary teams as scientific exhibitions in small spaces.
- Project presentation Pop-Up Science!
In the semester project Pop-Up Science!, master’s students from the Interactive Media and Spatial Strategies departments at Muthesius Academy of Art and Design have developed concepts for communicating health topics in unusual places. As part of the annual exhibition “Einblick/Ausblick”, these are on public display until July 23.
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