Invitation: Panel Discussion on May 15, 2024

Target Groups in Science Communication – Whom Do We Reach, Where, How and Why?

Today, science communication is demanded and promoted in all areas of research, and the world of ideas and initiatives for implementation is broad and diverse. But who do these offers actually reach?

Studies such as a large visitor structure analysis of the Leibniz Research Museums show, for example, that the proportion of visitors with a higher level of education is clearly disproportionately high. Offers for children and young people also often reach those who already receive support from their parents or school environment, for example. But how can science communication reach even more diverse target groups and become more inclusive overall? What role can and should research play in this?

Insights into the Work of the Research Centers for Science Communication Funded by the VolkswagenFoundation

These and other questions on the topic of target groups are the focus of the networking meeting of the four research centers for science communication funded by the VolkswagenFoundation, which will take place in Kiel from May 15 to May 17. To kick off the meeting, we want to open up the circle and get into conversation with all interested parties during a panel discussion.

On the podium, representatives of the centers will provide insights into their experiences in research and practice. All interested parties are cordially invited to the event on Wednesday, May 15, from 6:30 p.m. to 8:00 p.m. at the Baukulturforum.

The panelists on the podium

• Holger Wormer, spokesperson for the Rhine Ruhr Center for Science Communication Research (RRC)
• Sarah Stiller, Science Communication Coordinator at the Munich Science Communication Lab (MSCL)
• Olaf Kramer, Director of the Center for Rhetorical Science Communication Research on Artificial Intelligence (RHET AI)
• Anna Vollersen, Research Scientist at the Kiel Science Communication Network (KielSCN)
• Moderation: Ilka Parchmann, spokesperson of the KielSCN

Welcome by Renate Treutel, Mayor and Head of Department for Education, Youth, Culture and Creative City, and Cora Schaffert-Ziegenbalg, Funding Officer at the VolkswagenFoundation.

Overview of the event

• What: Panel discussion on the topic of target groups in German
• When: Wednesday, May 15, 6:30 p.m. to 8:00 p.m.
• Where: Baukulturforum, Waisenhofstraße 3, 24103 Kiel

Participation in the event is free of charge, prior registration via this form (in German only) is required.

Photo/Copyright: Frank Peter